ThinkNow 2017 Total Market Trends

  • In a year hellbent on ripping the seams of the American tapestry, U.S. consumers have proven resilient and capable of weathering political storms, natural disasters, and racial unrest.
  • Fraught with economic uncertainty, the ambiguity that clouded the country’s trajectory did little to stymie the optimism that defined consumer sentiment among key demographics going into 2017.
Report Abstract

We recap the insights we gained from studies conducted this year into a comprehensive narrative of Total Market trends and marketing implications for 2018. The report contents include:

  • Consumer Sentiment: Living the American Dream
  • Technology: Early Adopters, Media Mavens
  • Consumer Spending: Shifting Online
  • The Year of the 200%: Market Predictions
thinknow CONNEKT

improve your kpi's today with thinknow connekt

Learn more