Insights Into Culture and Authenticity Report 2019

  • Total Market approaches will continue to wane in 2020, eclipsed by micro-targeting of multicultural subgroups.
  • Multicultural audiences will drive a resurgence of brick and mortar in 2020.
  • Multicultural audiences’ embrace of mindfulness and fitness apps will lead to exponential growth in this sector.
Report Abstract

This year-end report highlights trends in consumer sentiment, purchase behavior, and digital media use over the last 12 months, and explores the impact culture has had on these trends. The report also includes marketing predictions for 2020.