Hispanic Holiday Shopping Trends

  • Nearly two thirds of both Hispanics and Non- Hispanics indicated that they make several trips to accomplish their holiday shopping.
  • In 2014, there was a slight increase (from 73% to 76%) in share of Hispanics who make multiple trips to complete their holiday shopping.
  • Hispanics were less likely than Non-Hispanics to say they shop alone. In fact, Hispanics were significantly more likely to say they bring adult family members along when holiday shopping.
Report Abstract
We asked Hispanic and non-Hispanic consumers how their shopping trends will be this year. Download our complete study to find out what they told us.
  • Learn about the changes in holiday shopping between 2013 and 2014.
  • Discover lessons on improving holiday shopping advertising to Hispanics .
  • Find out how they are planning to shop this year.
  • And much more...