ThinkNow Retail™ Hispanic Holiday Shopping Trends [SNAPSHOT] 2016

  • All signs point to a strong holiday season so far despite the typical pullback in consumer spending in September and October due to a presidential election.
  • Deloitte expects up to a 4% increase in holiday spending from last year pushing total holiday sales to more than $1 trillion in 2016.
  • The consulting firm also anticipates a 17% to 19% increase in e-commerce sales to more than $96 billion compared with last year.
Report Abstract

Our snapshot report looks at the top 5 insights uncovered from our ThinkNow RetailTM : Total Market Holiday Shopping Trends report. The study contents include the following insights from the Hispanic cohort:

  • Holiday Shopping Research Habits
  • Shopping Trip Specifics (Friends, Family, etc.)
  • Top Category Spend For Gifts
  • Shopping Habits By Language Preference
  • Culturally Specific Holiday Shopping Habits
  • Demographics