reports

2015 Total Market Consumer Sentiment

  • The initial wave established a deeper understanding of Hispanic Millennials and highlighted meaningful differences between this group and other cohorts.
  • The 2nd wave focused on healthcare, and explored attitudes and behaviors associated with health, diet, and exercise, as well as health- related technology, insurance, and the Affordable Care Act.
  • This 3rd wave explores attitudes and opinions among Hispanic Millennials about money, saving, financial well-being, and banking.
Report Abstract
You might think that American Millennials – of all ethnicities – would be in the same ballpark when it comes to their finances and you'd be partially right. In some aspects they completely agree, but what's interesting is where the Millennials differ and present several open opportunities to those in the banking industry. Download our complete study to learn what we discovered about financial services among Hispanic, White/non-Hispanic, Asian, and African-American Millennials.
  • Understand Millennials' sentiment towards banking products.
  • Discover how conservative each group is with their money.
  • Find out which Millenials are open to trying new things or keeping it traditional when managing their finances.
  • And much more...
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