ThinkNow Releases World Cup Audiences to Programmatic Advertising

ThinkNow, a full-service, cross-cultural research technology company, has partnered with Semasio, a pioneer of targeting and insight solutions for programmatic advertising, to make World Cup soccer fan insights programmatically available. Advertisers can search for and target this audience through all major demand-side platforms (DSPs) including Google DV360, The Trade Desk, and MediaMath.

Continue reading...