February 07, 2020
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ThinkNow, a leading technology-driven cultural insights agency, announces the relaunch of their proprietary audience planning and segmentation tool, ThinkNow ConneKt. The reimagined platform features an enhanced user experience for brand marketers and agencies seeking the best in multicultural research and technology on-demand.
According to the US Census, more than 50% of individuals under 18 years of age will be ethnically and racially diverse this year. Moreover, the US population is expected to follow becoming a multicultural majority by 2044, making it essential for brands to deepen their understanding of this thriving demographic.