June 22, 2020
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In the US, tech-driven cultural insights agency and Hispanic sample provider ThinkNow has launched a new report to measure the impact of corporations' support for social and environmental initiatives on consumer brand perception and purchase behavior.
ThinkNow works for companies and government agencies, finding the cultural drivers that influence consumer decisions, and also runs the Hispanic online panel DigaYGane.com, which is used for its own research as well as offered as sample for third parties. In April, the company launched a report which measures attitudes and preferences relating to the presidential election, and the current administration and its policies.