April 08, 2020
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In the US, tech-driven cultural insights agency and Hispanic sample provider ThinkNow has launched a report which measures attitudes and preferences relating to the presidential election, as well as attitudes about the current administration and its policies.
ThinkNow works for companies and government agencies, finding the cultural drivers that influence consumer decisions, and it also runs the Hispanic online panel DigaYGane.com, which is used for its own research as well as offered as sample for third parties. In February, the company relaunched its proprietary audience planning and segmentation tool ConneKt, promising 'multicultural research and technology on-demand' for marketers.