case studies

Auto Insurance Study

Industry: Financial Services - Auto Insurance
Market: U.S.
Demographics: General market (automotive insurance policy holders & decision makers)

The quest: A leading national auto insurance company wanted to deeply understand their existing and potential customers to develop strategies for their marketing and media efforts.

 

The need: A partner with robust data and advanced capabilities to ensure the consumer insights gained aligned with the segmentation used across the organization.

 

The solution: ThinkNow recommended an audience segmentation and planning tool ThinkNow ConneKt that provided the client with not only a nationally representative General Market sample, but also with an augment of their specific target of automotive insurance policy holders and decision makers.

  • ThinkNow ConneKt provided the national auto insurance company with valuable information about their consumers.

 

  • This data allowed them to address specific personas with targeted strategies and inform their future media plans.

 

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