case studies
Auto Insurance Study
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Industry: Financial Services - Auto Insurance
Market: U.S.
Demographics: General market (automotive insurance policy holders & decision makers)
The quest: A leading national auto insurance company wanted to deeply understand their existing and potential customers to develop strategies for their marketing and media efforts.
The need: A partner with robust data and advanced capabilities to ensure the consumer insights gained aligned with the segmentation used across the organization.
The solution: ThinkNow recommended an audience segmentation and planning tool ThinkNow ConneKt that provided the client with not only a nationally representative General Market sample, but also with an augment of their specific target of automotive insurance policy holders and decision makers.
- ThinkNow ConneKt provided the national auto insurance company with valuable information about their consumers.
- This data allowed them to address specific personas with targeted strategies and inform their future media plans.
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