Background: A leading national auto insurance company needed a partner to provide high quality data that would allow them to deeply understand their existing and potential customers to develop strategies for their marketing and media efforts.
Business Challenge: The national auto insurance company wanted
to ensure the consumer insights gained aligned closely with the segmentation they were accustomed to using across the organization. Having a partner with robust data and advanced capabilities to integrate their requirements within the tool was essential.
Solution: ThinkNow recommended an audience segmentation and planning tool ThinkNow ConneKt that provided the client with not only a nationally representative General Market sample, but also with an augment of their specific target of automotive insurance policy holders and decision
Results: ThinkNow ConneKt provided the national auto insurance company with valuable information about their consumers. This data allowed them to address specific personas with targeted strategies and inform their future media plans.