As we begin celebrating Hispanic Heritage month at ThinkNow Research, recent Pew Hispanic data has us thinking about how the changing Hispanic demographic can be reached effectively through their heritage.
Two lynchpins of the Hispanic marketing movement – non-acculturated Hispanics and Spanish language media – is going by the wayside. Pew Hispanic notes that net migration is down to new lows and speaking Spanish isn’t necessarily a defining characteristic of being Hispanic. (more…)