reports

Holiday Shopping 2026: Multicultural Consumer Study

  • Holiday Spending & Economic Pressure
  • AI & the New Shopping Journey
  • Shopping Channels & Payment Behaviors
Report Abstract

A national study of U.S. adults, including oversamples of Hispanic, Black, and Asian consumers, finds real appetite to spend more this holiday season, fastest among Hispanic and Black shoppers, alongside rising use of AI for gift ideas and a clear premium on cultural relevance.