reports
ThinkNow Pulse Report 2021
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Most Americans report a worsened or stable household income. -
All ethnic segments report a significant increase in the proportion of those who experienced ‘worsened’ income in 2020.
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Compared to a year ago, significantly more Americans report job-related losses.
Report Abstract
In this report, we examine consumer sentiment across key demographics in the U.S. The findings are especially relevant this year as marketers scramble to get a pulse on the post-pandemic consumer.