ThinkNow Pulse Report 2021

  • Most Americans report a worsened or stable household income.
  • All ethnic segments report a significant increase in the proportion of those who experienced ‘worsened’ income in 2020.
  • Compared to a year ago, significantly more Americans report job-related losses.
Report Abstract

In this report, we examine consumer sentiment across key demographics in the U.S. The findings are especially relevant this year as marketers scramble to get a pulse on the post-pandemic consumer.