Chikungunya is a mosquito borne illness that causes fever, joint pain, headache, muscle pain, joint swelling and rash. One of the main entry points into the U.S. for the virus is the porous U.S./Mexico border region. Specifically, Spanish-speaking borderregion residents that frequently travel between the U.S. and Mexico.
ThinkNow Research worked with local community organizations and within the CDC to enhance our recruitment outreach. This means, ThinkNow Research successfully conducted a series of in person focus groups along the U.S./Mexico border of bicultural and unacculturated Hispanic residents, in order to determine how best to communicate the dangers of Chikungunya to this demographic.
Throughout weekly meetings and comparisons of findings, we worked as a team with the CDC to uncover messaging and images that affirmed a clear message with the focus group participants. The CDC was able to determine which collateral communications and overall language and visual constructions were most effective in communicating how to avoid contracting and/or spreading of the virus.
They made changes to their messaging and collateral based on our research results and distributed the new materials to healthcare centers throughout the region.
SBA Certified 8 (a) Small Business Case Number 306271
Minority Business Council, Metro DBE/SBE, CPUC
Contract Holder 47QRAA22D0048
Yes. Our government insights solutions experience covers a wide range of public sector clients from Federal, State, and Local municipalities and agencies.
The need for public outreach for multicultural audiences is greater than ever. From vaccine messaging to the SBA's campaign to better engage diverse and under resourced small businesses, government agencies across the board have benefitted for our unique market research capabilities.
Rest assured, we have experience handling sensitive or confidential topics.
Our government market research capabilities gives institutions in the public sector insights regarding religion, health, criminal justice, policing, education, employment, housing, transport, and personal finances.