reports
Super Bowl Halftime Show Report 2026
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Sports and Bad Bunny awareness is broad overall, with strongest reach among Hispanics and younger audiences. -
Bad Bunny’s Super Bowl halftime selection drives positive reactions and viewing interest among Hispanics and Gen Z.
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His performance is widely viewed as a symbol of the growing influence of Latino culture in the U.S.
Report Abstract
ThinkNow conducted a nationally representative survey of 1,500 U.S. adults examining awareness, reaction, cultural meaning, and brand implications surrounding Bad Bunny’s Super Bowl appearance.