reports

ThinkNow Pulse™ Total Market Consumer Sentiment Report 2018

  • Hispanics were the most likely to say their income improved in 2017, but the 35% represented a decrease from 2016.
  • In 2017, fewer Americans experienced a job loss or a reduction of work hours or salary.
  • Just under half of consumers are anticipating a better year financially in 2018.
Report Abstract

ThinkNow Research conducted its annual Consumer Sentiment Study across a representative sample of Hispanics, African-Americans, Asians, and non-Hispanic whites. Below are insights gleaned from this year's ThinkNow Pulse TM study:

  • Most American's household income stayed the same in 2017
  • In 2017, fewer Americans experienced a job loss or a reduction of work hours or salary
  • Employment numbers improved in 2017 across the four major race/ethnic segments
  • Just under half of consumers are anticipating a better year financially in 2018
  • About half of Americans feel the US economy is growing