reports

The World in One City: How Los Angeles Will Shape Winning Brands in 2026

  • How layered identities in Los Angeles impact engagement, creative performance, and media results beyond demographics.
  • Why representation gaps create risk during high investment global events.
  • How cultural belonging in L.A. signals what will scale nationally next.
Report Abstract

Los Angeles is the most important test market for brands and agencies planning campaigns around the World Cup 2026, Super Bowl 2027, and Olympic Games 2028. This report explains how identity, culture, and representation shape consumer behavior in high-investment moments, and why traditional segmentation models are no longer enough in the most diverse DMA in the United States.