reports

International Soccer Expectations for 2026 - LA DMA Residents

  • Fan anticipation and emotional connection to the tournament
  • A multi-platform media experience
  • Matchday rituals and fan behaviors
Report Abstract

This report explores how soccer fans in the Los Angeles market are preparing to experience one of the most significant global sporting events in the coming years. The study examines fan expectations, media consumption habits, matchday behaviors, and opportunities for brands seeking to connect with a diverse, digital, and highly engaged audience.