reports

Hispanic Brand Loyalty 2015

  • Our research indicates that Hispanics are more loyal to some brands than Non-Hispanics but less loyal to others.
  • When looked at by acculturation level, the findings suggest that Hispanics who are Less Acculturated or Bicultural are more likely to be brand loyal compared to the Most Acculturated.
Report Abstract
Our research indicates that Hispanics are more loyal to some brands than Non-Hispanics but less loyal to others.
  • Find out which brands they are loyal to
  • What their brand purchase behavior is
  • How ready they are to expreriment with newbrands
  • And much more...