California Lottery – Mission Metrics Survey Study
Background - The California Lottery was looking for a research partner to field a survey among Unacculturated and Bicultural Hispanics to support their “Mission” to provide supplemental funding to education and the metrics of the campaign which it will track over time.
Solution - ThinkNow managed all aspects of participant recruitment and data collection, conducting a total of n250 online interviews among California Hispanics. The research focused on the two following segments:
- 150 Unacculturated Hispanic adults
- 100 Bi-cultural Hispanic adults
ThinkNow employed a proprietary acculturation algorithm to ensure a balanced representation within the unacculturated group. This algorithm considers factors such as:
- U.S. residency duration
- Primary language spoken at home
- Cultural identification
- Media consumption habits
Once recruited, participants completed online questionnaires (translated and adapted as needed). Following data collection, ThinkNow tabulated and delivered all findings to the CA Lottery, culminating in a final report with insights and key takeaways.
Outcome: The California Lottery was highly satisfied with the insights derived from the study, particularly for assessing the effectiveness of its Mission campaign and informing decisions around supplemental funding for education.
Despite a compressed timeline, our team delivered all project components on schedule. The client expressed appreciation for our responsiveness, attention to detail, and commitment to high-quality execution.