reports
Holiday Shopping 2026: Multicultural Consumer Study
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Most holiday shoppers are underway well before December. -
AI tools are becoming a real part of holiday gift shopping.
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Cultural relevance and language access are proven differentiators.
Report Abstract
A national study of U.S. adults, including oversamples of Hispanic, Black, and Asian consumers, finds real appetite to spend more this holiday season, fastest among Hispanic and Black shoppers, alongside rising use of AI for gift ideas and a clear premium on cultural relevance.