Hispanic Back to School 2014 Report

Approximately 4-in-10 Hispanic adults have started to or are planning on shopping for back-to-school items this year. This is slightly higher than non-Hispanic adults (37%).
The back-to-school shopping season for most Hispanic parents (as well as non-Hispanic) begins in July and end in August.
On average, Hispanic parents shop for more children compared to non-Hispanics (2 vs. 1.5).

We asked Hispanic customers how and where they'll be shopping this year. Download our complete study to find out what they told us.

Learn about the key shopping differences between Hispanic and non-Hispanic customers.
Discover the expected budget Hispanics are allocating this year for back-to-school shopping.
Find out how acculturation levels impact shopping habits.
And much more...