reports

The Representation Gap

  • The True Scale of the Representation Gap.
  • A New Framework for Understanding Multicultural Consumer Behavior.
  • Turning Insights into Action.
Report Abstract

Why Multicultural Consumers Still Don't Feel Accurately Represented

Based on ThinkNow's World in One City research, this framework reveals exclusive data on the gap between what consumers expect from brands and how accurately they feel represented. It also introduces a new approach for turning representation into a strategic advantage through research, audience intelligence, and cultural activation.