ThinkNow Research is a leading provider of representative Hispanic Panels.
ThinkNow delivers online sample by using a combination of AI Technology Router and Traditional Online Panels.
We are expert in Multicultural Research. We understand the general population of the USA, wants, don’t want, dislike, behaviour, what persuades them, and much more.
What differentiates ThinkNow from the rest? We offer Traditional Panels with a combination of AI routing technology that allows us to sample hard-to-reach areas, including, US Hispanic of all Acculturation levels, millennials/teens, and multinational audiences – We offer Exceptional LATAM panels with strong geographic presence in Central and South America. All while delivering high quality sample.
U.S. Hispanic Panel
ThinkNow Research has had a hand in building the four major Hispanic panels in the industry. We have taken our learnings in-house to build the industry’s premier Hispanic panel.
Feel free to contact us to request our responses to the ESOMAR 28 and our panel book. Here are the reasons why we believe our panel is simply one of the best available today:
Through the use of RelevantID, a digital fingerprinting technology owned by Imperium and licensed by Fulcrum, ThinkNow Research assures reliable and high quality data collection:
DE-DUPE
provides a detection system for user duplication, not dependent upon IP address or cookies.
GEOIP
GeoIP location verification determines where a respondent is geographically located by country, state/region, city, US postal code, US area code, metro code, latitude and longitude.
FRAUD PROFILE
The Fraud Profile examines the existence of an open proxy server, machine time settings, browser settings among others and assigns a fraud score to the respondents to exclude them based on the score threshold.Think of ThinkNow Research as an extension of your community. We will help guide you and the consumers in the community every step of the way by:
Our National Latin American recruitment efforts focus on the top metropolitan and urban areas in Mexico as defined by the INEGI (Instituto Nacional de Estadistca y Geografia).
ThinkNow implements the socio-economic algorithm classification established by the AMAI (Mexican Association of Marketing and Public Opinion Research Agencies) and sets quotas within each region to reflect the socio-economic levels within each region, giving you the most representative Hispanic sample available on the market.
Minority-owned businesses are on the rise. Over the past twenty years the United States has seen steady growth in the numbers of businesses owned by minorities of all sorts. African-American, Hispanic, Asian, and Native American communities all saw significant surges in small business start-ups and growth during this period. This success has been attributed both to generally positive economic trends and to advances in the realms of education and access to capital.
ThinkNow has applied its years of minority panel building to building the first minority business online panel which boasts over 200,000 minority owned business.
Custom Panel Communities
A fully managed panel community will provide regular access to a nurtured pool of respondents who recognize that as part of this program they will receive a regular cadence of research activities.
Plan, Brand & Deploy an Online Platform
Invite a Targeted Community of Members
Engage them anytime, anywhere
Harvest fast, effective wisdom over time…
Panel Community Case Study
Overview
Samsung has been the go-to device for multicultural consumers in the U.S. but has been experiencing loss of market to an ever-growing list of handset manufacturers.
Business Challenge
Samsung needed to be able to research to consumers on a regular basis without waiting for lengthy traditional market research given the fast pace of their sector.
Solution
We recruited a panel of 1,000 android users to participate in an unbranded panel community revolved around mobile handsets that Samsung was able to tap into for research 24/7.
Results
Samsung launched the Galaxy 5 & 6, their flagship handsets to record results among multicultural consumers in 2015 and 2016 in part due to the marketing research they conducted via the community in order to optimizing multicultural messaging.