ThinkNow Research is a leading provider of representative Hispanic Panels.
Custom Panel Communities
A fully managed panel community will provide regular access to a nurtured pool of respondents who recognize that as part of this program they will receive a regular cadence of research activities.
Plan, Brand & Deploy an Online Platform
Invite a Targeted Community of Members
Engage them anytime, anywhere
Harvest fast, effective wisdom over time…
Panel Community Case Study
Overview
Samsung has been the go-to device for multicultural consumers in the U.S. but has been experiencing loss of market to an ever-growing list of handset manufacturers.
Business Challenge
Samsung needed to be able to research to consumers on a regular basis without waiting for lengthy traditional market research given the fast pace of their sector.
Solution
We recruited a panel of 1,000 android users to participate in an unbranded panel community revolved around mobile handsets that Samsung was able to tap into for research 24/7.
Results
Samsung launched the Galaxy 5 & 6, their flagship handsets to record results among multicultural consumers in 2015 and 2016 in part due to the marketing research they conducted via the community in order to optimizing multicultural messaging.