thinknow Media
Zero-party data-driven multicultural audience network
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Reach Hispanic, Black, Asian, and LGBTQIA+ audiences -
Does not rely on cookies or contextual advertising
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Spans over a decade of longitudinal data
Leadership
First multicultural zero-party data to be integrated into programmatic platforms.
Purpose driven
We help media buyers reach multicultural consumers in a culturally relevant way.
Experience
Multicultural zero-party data specialists with over 15 years of experience.
The ThinkNow Media Difference
ThinkNow Media does not rely on cookies or contextual advertising. Our zero-party survey data spans over a decade of longitudinal data and is updated monthly to ensure accuracy.
Cookie data’s issues are well known and documented but the real issue is that cookies are going away. With ThinkNow Media, you can begin to sever your reliance on cookie data.
Contextual advertising has continued to rise in popularity as companies prepare for the sunsetting of cookies. However, contextual advertising is becoming increasingly difficult to rely on as multicultural audiences continue to have an outsized affect on broader American culture. No longer can digital media buyers rely on Spanish-language music as a proxy for Latinx audiences as Spanish-language artist, Bad Bunny, is the number one most streamed artist for the second year in a row. Proving that all Spanish speakers and non-Spanish speakers alike are enjoying his music.
49%
use more than one device at a time, several times a day
16%
feel very comfortable sharing media habits in exchange for a customized experience from a media company
Industry leaders trust our services
Testimonials
Knowledge in market research
Finding out how these changes affect peoples' perceptions is where our heart and soul is.
And this lifelong commitment to understanding, is a promise made to every partner and customer.
A promise that is kept, and a promise that delivers.
ThinkNow
Unleash your understanding.
Zero-Party Data
Zero-party data is data that customers intentionally share with us. This includes purchase intentions, personal context and communication preferences. The best way to collect zero-party data is to ask for information in exchange for something of value. In ThinkNow’s case, this is through a survey with an exchange of a monetary incentive.
The main difference between first-party data and zero-party data is explicit consent. First-party data gives you insights from analytics and user behaviors, but it is gathered passively, and users may not be aware their data is being collected. Zero-party data is handed over intentionally.
Partnership & Certifications
Partner with us
Research with impact
We provide insight solutions to help organizations thrive in the culturally evolving and dynamically shifting demographic environments of the U.S. markets.
Thought leadership
The reports we conduct collect compelling data regarding important subjects such as entrepreneurship, diversity and inclusion and lately vaccination perceptions.
Purpose driven
We help companies to build a more inclusive and representative society through research. We help them understand the culture behind and also help them stop relying on stereotypes.
93%
of Gen Z (93%) report streaming as the primary way they watch TV programming most often
40%
of users ages 18-22 report being addicted to social media
Faqs
ThinkNow data can be bought programmatically through The Trade Desk, DV360, and Xandr. More DSP integrations will be available in the future.
ThinkNow is a multicultural market research company with over a decade of experience. ThinkNow uses self-reported survey data to power their programmatically available audience.
ThinkNow is a market research company specializing in multicultural research. ThinkNow co-founder, Mario X. Carrasco, is the founder of the first Hispanic panel and has evolved ThinkNow’s offerings to include a programmatic solution. ThinkNow’s unique algorithm ensures respondents are who they say they are. ThinkNow tailors their surveys to keep up with trends to gather unique interests in the ever-evolving US audience.
