{"id":9643,"date":"2022-08-11T10:53:31","date_gmt":"2022-08-11T17:53:31","guid":{"rendered":"https:\/\/thinknow.com\/?post_type=reports&p=9643"},"modified":"2022-08-18T05:28:46","modified_gmt":"2022-08-18T12:28:46","slug":"thinknow-identity-report-2022","status":"publish","type":"reports","link":"https:\/\/thinknow.com\/pt-br\/reports\/thinknow-identity-report-2022\/","title":{"rendered":"ThinkNow Culture Report 2022"},"content":{"rendered":"

Multicultural consumers are often motivated by a desire to represent their culture in how they identify their race and ethnicity. In 2020, ThinkNow conducted a nationwide online survey among Hispanics, African Americans, and Asian Americans ages 18 to 64 to understand how they prefer to identify themselves among peers and in marketing and media. This year, we conducted a follow-up study in which we found that the needle hadn\u2019t moved much, with a few exceptions. <\/p>\n","protected":false},"template":"","reports_categories":[149,135,157,134],"class_list":["post-9643","reports","type-reports","status-publish","hentry","reports_categories-african-american-market-research","reports_categories-asian-american-market-research","reports_categories-hispanic-market-research","reports_categories-multicultural-research"],"acf":[],"yoast_head":"\nThinkNow Culture Report 2022 | ThinkNow<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thinknow.com\/reports\/thinknow-identity-report-2022\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ThinkNow Culture Report 2022\" \/>\n<meta property=\"og:description\" content=\"Multicultural consumers are often motivated by a desire to represent their culture in how they identify their race and ethnicity. In 2020, ThinkNow conducted a nationwide online survey among Hispanics,...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thinknow.com\/reports\/thinknow-identity-report-2022\/\" \/>\n<meta property=\"og:site_name\" content=\"ThinkNow\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ThinkNowGlobal\/\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-18T12:28:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thinknow.com\/newsite\/wp-content\/uploads\/2022\/08\/multicultural-identity.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/thinknow.com\\\/reports\\\/thinknow-identity-report-2022\\\/\",\"url\":\"https:\\\/\\\/thinknow.com\\\/reports\\\/thinknow-identity-report-2022\\\/\",\"name\":\"ThinkNow Culture Report 2022 | ThinkNow\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thinknow.com\\\/#website\"},\"datePublished\":\"2022-08-11T17:53:31+00:00\",\"dateModified\":\"2022-08-18T12:28:46+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/thinknow.com\\\/reports\\\/thinknow-identity-report-2022\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/thinknow.com\\\/reports\\\/thinknow-identity-report-2022\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/thinknow.com\\\/reports\\\/thinknow-identity-report-2022\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/thinknow.com\\\/pt-br\\\/?page_id=44325\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Reports\",\"item\":\"https:\\\/\\\/thinknow.com\\\/reports\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"ThinkNow Culture Report 2022\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/thinknow.com\\\/#website\",\"url\":\"https:\\\/\\\/thinknow.com\\\/\",\"name\":\"ThinkNow\",\"description\":\"We demystify diverse communities through research technology\",\"publisher\":{\"@id\":\"https:\\\/\\\/thinknow.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/thinknow.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/thinknow.com\\\/#organization\",\"name\":\"thinknow\",\"url\":\"https:\\\/\\\/thinknow.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/thinknow.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/thinknow.com\\\/newsite\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/logo-thinknow-color.png\",\"contentUrl\":\"https:\\\/\\\/thinknow.com\\\/newsite\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/logo-thinknow-color.png\",\"width\":498,\"height\":186,\"caption\":\"thinknow\"},\"image\":{\"@id\":\"https:\\\/\\\/thinknow.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/ThinkNowGlobal\\\/\",\"https:\\\/\\\/www.instagram.com\\\/thinknowglobal\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/thinknowglobal\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/Thinknowresearch\\\/\",\"https:\\\/\\\/open.spotify.com\\\/show\\\/3iSIVrpcCxZWqwG5WvnZ12?si=09e04daab68a4d1d\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"ThinkNow Culture Report 2022 | ThinkNow","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thinknow.com\/reports\/thinknow-identity-report-2022\/","og_locale":"pt_BR","og_type":"article","og_title":"ThinkNow Culture Report 2022","og_description":"Multicultural consumers are often motivated by a desire to represent their culture in how they identify their race and ethnicity. 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