{"id":44889,"date":"2026-09-21T08:28:59","date_gmt":"2026-09-21T15:28:59","guid":{"rendered":"https:\/\/thinknow.com\/?post_type=reports&#038;p=44889"},"modified":"2026-09-21T09:07:33","modified_gmt":"2026-09-21T16:07:33","slug":"holiday-shopping-2026-multicultural-consumers","status":"publish","type":"reports","link":"https:\/\/thinknow.com\/pt-br\/reports\/holiday-shopping-2026-multicultural-consumers\/","title":{"rendered":"Holiday Shopping 2026: Multicultural Consumer Study"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A national study of U.S. adults, including oversamples of Hispanic, Black, and Asian consumers, finds real appetite to spend more this holiday season, fastest among Hispanic and Black shoppers, alongside rising use of AI for gift ideas and a clear premium on cultural relevance.<\/p>\n","protected":false},"template":"","reports_categories":[149,135,130,146,330,134,132,145],"class_list":["post-44889","reports","type-reports","status-publish","hentry","reports_categories-african-american-market-research","reports_categories-asian-american-market-research","reports_categories-consumer-sentiment","reports_categories-cpg","reports_categories-holiday-shopping","reports_categories-multicultural-research","reports_categories-retail","reports_categories-total-market-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Holiday Shopping 2026: Multicultural Consumer Study | ThinkNow<\/title>\n<meta name=\"description\" content=\"We surveyed U.S. adult shoppers online about how they plan to shop, spend, and celebrate this holiday season.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thinknow.com\/reports\/holiday-shopping-2026-multicultural-consumers\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Holiday Shopping 2026: Multicultural Consumer Study\" \/>\n<meta property=\"og:description\" content=\"We surveyed U.S. adult shoppers online about how they plan to shop, spend, and celebrate this holiday season.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thinknow.com\/reports\/holiday-shopping-2026-multicultural-consumers\/\" \/>\n<meta property=\"og:site_name\" content=\"ThinkNow\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ThinkNowGlobal\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-21T16:07:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thinknow.com\/newsite\/wp-content\/uploads\/2026\/09\/holiday-shoppers-2026.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/thinknow.com\\\/reports\\\/holiday-shopping-2026-multicultural-consumers\\\/\",\"url\":\"https:\\\/\\\/thinknow.com\\\/reports\\\/holiday-shopping-2026-multicultural-consumers\\\/\",\"name\":\"Holiday Shopping 2026: Multicultural Consumer Study | ThinkNow\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thinknow.com\\\/#website\"},\"datePublished\":\"2026-09-21T15:28:59+00:00\",\"dateModified\":\"2026-09-21T16:07:33+00:00\",\"description\":\"We surveyed U.S. adult shoppers online about how they plan to shop, spend, and celebrate this holiday season.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/thinknow.com\\\/reports\\\/holiday-shopping-2026-multicultural-consumers\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/thinknow.com\\\/reports\\\/holiday-shopping-2026-multicultural-consumers\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/thinknow.com\\\/reports\\\/holiday-shopping-2026-multicultural-consumers\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/thinknow.com\\\/pt-br\\\/?page_id=44325\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Reports\",\"item\":\"https:\\\/\\\/thinknow.com\\\/reports\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Holiday Shopping 2026: Multicultural Consumer Study\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/thinknow.com\\\/#website\",\"url\":\"https:\\\/\\\/thinknow.com\\\/\",\"name\":\"ThinkNow\",\"description\":\"We demystify diverse communities through research technology\",\"publisher\":{\"@id\":\"https:\\\/\\\/thinknow.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/thinknow.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/thinknow.com\\\/#organization\",\"name\":\"thinknow\",\"url\":\"https:\\\/\\\/thinknow.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/thinknow.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/thinknow.com\\\/newsite\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/logo-thinknow-color.png\",\"contentUrl\":\"https:\\\/\\\/thinknow.com\\\/newsite\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/logo-thinknow-color.png\",\"width\":498,\"height\":186,\"caption\":\"thinknow\"},\"image\":{\"@id\":\"https:\\\/\\\/thinknow.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/ThinkNowGlobal\\\/\",\"https:\\\/\\\/www.instagram.com\\\/thinknowglobal\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/thinknowglobal\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/Thinknowresearch\\\/\",\"https:\\\/\\\/open.spotify.com\\\/show\\\/3iSIVrpcCxZWqwG5WvnZ12?si=09e04daab68a4d1d\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Holiday Shopping 2026: Multicultural Consumer Study | ThinkNow","description":"We surveyed U.S. adult shoppers online about how they plan to shop, spend, and celebrate this holiday season.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thinknow.com\/reports\/holiday-shopping-2026-multicultural-consumers\/","og_locale":"pt_BR","og_type":"article","og_title":"Holiday Shopping 2026: Multicultural Consumer Study","og_description":"We surveyed U.S. adult shoppers online about how they plan to shop, spend, and celebrate this holiday season.","og_url":"https:\/\/thinknow.com\/reports\/holiday-shopping-2026-multicultural-consumers\/","og_site_name":"ThinkNow","article_publisher":"https:\/\/www.facebook.com\/ThinkNowGlobal\/","article_modified_time":"2026-09-21T16:07:33+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/thinknow.com\/newsite\/wp-content\/uploads\/2026\/09\/holiday-shoppers-2026.jpg","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/thinknow.com\/reports\/holiday-shopping-2026-multicultural-consumers\/","url":"https:\/\/thinknow.com\/reports\/holiday-shopping-2026-multicultural-consumers\/","name":"Holiday Shopping 2026: Multicultural Consumer Study | ThinkNow","isPartOf":{"@id":"https:\/\/thinknow.com\/#website"},"datePublished":"2026-09-21T15:28:59+00:00","dateModified":"2026-09-21T16:07:33+00:00","description":"We surveyed U.S. adult shoppers online about how they plan to shop, spend, and celebrate this holiday season.","breadcrumb":{"@id":"https:\/\/thinknow.com\/reports\/holiday-shopping-2026-multicultural-consumers\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thinknow.com\/reports\/holiday-shopping-2026-multicultural-consumers\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/thinknow.com\/reports\/holiday-shopping-2026-multicultural-consumers\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/thinknow.com\/pt-br\/?page_id=44325"},{"@type":"ListItem","position":2,"name":"Reports","item":"https:\/\/thinknow.com\/reports\/"},{"@type":"ListItem","position":3,"name":"Holiday Shopping 2026: Multicultural Consumer Study"}]},{"@type":"WebSite","@id":"https:\/\/thinknow.com\/#website","url":"https:\/\/thinknow.com\/","name":"ThinkNow","description":"We demystify diverse communities through research technology","publisher":{"@id":"https:\/\/thinknow.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/thinknow.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/thinknow.com\/#organization","name":"thinknow","url":"https:\/\/thinknow.com\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/thinknow.com\/#\/schema\/logo\/image\/","url":"https:\/\/thinknow.com\/newsite\/wp-content\/uploads\/2022\/03\/logo-thinknow-color.png","contentUrl":"https:\/\/thinknow.com\/newsite\/wp-content\/uploads\/2022\/03\/logo-thinknow-color.png","width":498,"height":186,"caption":"thinknow"},"image":{"@id":"https:\/\/thinknow.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ThinkNowGlobal\/","https:\/\/www.instagram.com\/thinknowglobal\/","https:\/\/www.linkedin.com\/company\/thinknowglobal\/","https:\/\/www.youtube.com\/c\/Thinknowresearch\/","https:\/\/open.spotify.com\/show\/3iSIVrpcCxZWqwG5WvnZ12?si=09e04daab68a4d1d"]}]}},"taxonomy_info":{"reports_categories":[{"value":149,"label":"African-American Market Research"},{"value":135,"label":"Asian American Market Research"},{"value":130,"label":"Consumer Sentiment"},{"value":146,"label":"CPG"},{"value":330,"label":"Holiday Shopping"},{"value":134,"label":"Multicultural Research"},{"value":132,"label":"Retail"},{"value":145,"label":"Total Market Research"}]},"featured_image_src_large":[],"author_info":[],"comment_info":"","_links":{"self":[{"href":"https:\/\/thinknow.com\/pt-br\/wp-json\/wp\/v2\/reports\/44889","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thinknow.com\/pt-br\/wp-json\/wp\/v2\/reports"}],"about":[{"href":"https:\/\/thinknow.com\/pt-br\/wp-json\/wp\/v2\/types\/reports"}],"wp:attachment":[{"href":"https:\/\/thinknow.com\/pt-br\/wp-json\/wp\/v2\/media?parent=44889"}],"wp:term":[{"taxonomy":"reports_categories","embeddable":true,"href":"https:\/\/thinknow.com\/pt-br\/wp-json\/wp\/v2\/reports_categories?post=44889"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}