{"id":803,"date":"2018-06-14T22:57:03","date_gmt":"2018-06-14T22:57:03","guid":{"rendered":"https:\/\/thinknow.com\/newsite\/?post_type=press&p=803"},"modified":"2022-02-22T18:30:23","modified_gmt":"2022-02-22T18:30:23","slug":"streaming-gains-for-multicultural-boomer-audiences","status":"publish","type":"press","link":"https:\/\/thinknow.com\/pt-br\/press\/streaming-gains-for-multicultural-boomer-audiences\/","title":{"rendered":"Streaming Gains For Multicultural & Boomer Audiences"},"content":{"rendered":"

Live TV isn\u2019t dead yet but it\u2019s taken a major hit across all viewing audiences, according to a new study released by ThinkNow, a technology driven cultural insights agency. The annual study, ThinkNow Media\u2122 Report 2018, finds that live TV viewing has dropped from 68% to 48%, a whopping 20-point decline across all audiences. The nationwide online omnibus survey fielded in April 2018 reaching 1,311 consumers, ages 18 \u2013 64, is a representative sample of U.S. Hispanics, African-Americans, Asians and non-Hispanic whites regarding media consumption and gaming habits.<\/p>\n

\u201cStreaming services like Netflix have changed the way consumers watch their favorite TV shows. To reach audiences, marketers need to think about how, when, and where viewers consume media and the cultural factors that influence those decisions,\u201d says Mario X. Carrasco, Co-Founder and Principal, ThinkNow.<\/p>\n

Continue reading...<\/a><\/p>\n","protected":false},"template":"","class_list":["post-803","press","type-press","status-publish","hentry"],"acf":[],"yoast_head":"\nStreaming Gains For Multicultural & Boomer Audiences | ThinkNow<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thinknow.com\/press\/streaming-gains-for-multicultural-boomer-audiences\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Streaming Gains For Multicultural & Boomer Audiences\" \/>\n<meta property=\"og:description\" content=\"Live TV isn\u2019t dead yet but it\u2019s taken a major hit across all viewing audiences, according to a new study released by ThinkNow, a technology driven cultural insights agency. The...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thinknow.com\/press\/streaming-gains-for-multicultural-boomer-audiences\/\" \/>\n<meta property=\"og:site_name\" content=\"ThinkNow\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ThinkNowGlobal\/\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-22T18:30:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thinknow.com\/newsite\/wp-content\/uploads\/2022\/02\/1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/thinknow.com\\\/press\\\/streaming-gains-for-multicultural-boomer-audiences\\\/\",\"url\":\"https:\\\/\\\/thinknow.com\\\/press\\\/streaming-gains-for-multicultural-boomer-audiences\\\/\",\"name\":\"Streaming Gains For Multicultural & Boomer Audiences | ThinkNow\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thinknow.com\\\/#website\"},\"datePublished\":\"2018-06-14T22:57:03+00:00\",\"dateModified\":\"2022-02-22T18:30:23+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/thinknow.com\\\/press\\\/streaming-gains-for-multicultural-boomer-audiences\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/thinknow.com\\\/press\\\/streaming-gains-for-multicultural-boomer-audiences\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/thinknow.com\\\/press\\\/streaming-gains-for-multicultural-boomer-audiences\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/thinknow.com\\\/pt-br\\\/?page_id=44325\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Press\",\"item\":\"https:\\\/\\\/thinknow.com\\\/press\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Streaming Gains For Multicultural & Boomer Audiences\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/thinknow.com\\\/#website\",\"url\":\"https:\\\/\\\/thinknow.com\\\/\",\"name\":\"ThinkNow\",\"description\":\"We demystify diverse communities through research technology\",\"publisher\":{\"@id\":\"https:\\\/\\\/thinknow.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/thinknow.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/thinknow.com\\\/#organization\",\"name\":\"thinknow\",\"url\":\"https:\\\/\\\/thinknow.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/thinknow.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/thinknow.com\\\/newsite\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/logo-thinknow-color.png\",\"contentUrl\":\"https:\\\/\\\/thinknow.com\\\/newsite\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/logo-thinknow-color.png\",\"width\":498,\"height\":186,\"caption\":\"thinknow\"},\"image\":{\"@id\":\"https:\\\/\\\/thinknow.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/ThinkNowGlobal\\\/\",\"https:\\\/\\\/www.instagram.com\\\/thinknowglobal\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/thinknowglobal\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/Thinknowresearch\\\/\",\"https:\\\/\\\/open.spotify.com\\\/show\\\/3iSIVrpcCxZWqwG5WvnZ12?si=09e04daab68a4d1d\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Streaming Gains For Multicultural & Boomer Audiences | ThinkNow","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thinknow.com\/press\/streaming-gains-for-multicultural-boomer-audiences\/","og_locale":"pt_BR","og_type":"article","og_title":"Streaming Gains For Multicultural & Boomer Audiences","og_description":"Live TV isn\u2019t dead yet but it\u2019s taken a major hit across all viewing audiences, according to a new study released by ThinkNow, a technology driven cultural insights agency. The...","og_url":"https:\/\/thinknow.com\/press\/streaming-gains-for-multicultural-boomer-audiences\/","og_site_name":"ThinkNow","article_publisher":"https:\/\/www.facebook.com\/ThinkNowGlobal\/","article_modified_time":"2022-02-22T18:30:23+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/thinknow.com\/newsite\/wp-content\/uploads\/2022\/02\/1.jpg","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/thinknow.com\/press\/streaming-gains-for-multicultural-boomer-audiences\/","url":"https:\/\/thinknow.com\/press\/streaming-gains-for-multicultural-boomer-audiences\/","name":"Streaming Gains For Multicultural & Boomer Audiences | ThinkNow","isPartOf":{"@id":"https:\/\/thinknow.com\/#website"},"datePublished":"2018-06-14T22:57:03+00:00","dateModified":"2022-02-22T18:30:23+00:00","breadcrumb":{"@id":"https:\/\/thinknow.com\/press\/streaming-gains-for-multicultural-boomer-audiences\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thinknow.com\/press\/streaming-gains-for-multicultural-boomer-audiences\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/thinknow.com\/press\/streaming-gains-for-multicultural-boomer-audiences\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/thinknow.com\/pt-br\/?page_id=44325"},{"@type":"ListItem","position":2,"name":"Press","item":"https:\/\/thinknow.com\/press\/"},{"@type":"ListItem","position":3,"name":"Streaming Gains For Multicultural & Boomer Audiences"}]},{"@type":"WebSite","@id":"https:\/\/thinknow.com\/#website","url":"https:\/\/thinknow.com\/","name":"ThinkNow","description":"We demystify diverse communities through research technology","publisher":{"@id":"https:\/\/thinknow.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/thinknow.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/thinknow.com\/#organization","name":"thinknow","url":"https:\/\/thinknow.com\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/thinknow.com\/#\/schema\/logo\/image\/","url":"https:\/\/thinknow.com\/newsite\/wp-content\/uploads\/2022\/03\/logo-thinknow-color.png","contentUrl":"https:\/\/thinknow.com\/newsite\/wp-content\/uploads\/2022\/03\/logo-thinknow-color.png","width":498,"height":186,"caption":"thinknow"},"image":{"@id":"https:\/\/thinknow.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ThinkNowGlobal\/","https:\/\/www.instagram.com\/thinknowglobal\/","https:\/\/www.linkedin.com\/company\/thinknowglobal\/","https:\/\/www.youtube.com\/c\/Thinknowresearch\/","https:\/\/open.spotify.com\/show\/3iSIVrpcCxZWqwG5WvnZ12?si=09e04daab68a4d1d"]}]}},"taxonomy_info":[],"featured_image_src_large":[],"author_info":[],"comment_info":"","_links":{"self":[{"href":"https:\/\/thinknow.com\/pt-br\/wp-json\/wp\/v2\/press\/803","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thinknow.com\/pt-br\/wp-json\/wp\/v2\/press"}],"about":[{"href":"https:\/\/thinknow.com\/pt-br\/wp-json\/wp\/v2\/types\/press"}],"wp:attachment":[{"href":"https:\/\/thinknow.com\/pt-br\/wp-json\/wp\/v2\/media?parent=803"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}