{"id":801,"date":"2018-06-19T22:55:13","date_gmt":"2018-06-19T22:55:13","guid":{"rendered":"https:\/\/thinknow.com\/newsite\/?post_type=press&p=801"},"modified":"2022-02-22T18:29:33","modified_gmt":"2022-02-22T18:29:33","slug":"live-tv-declining-across-demographics","status":"publish","type":"press","link":"https:\/\/thinknow.com\/pt-br\/press\/live-tv-declining-across-demographics\/","title":{"rendered":"Live TV declining across demographics"},"content":{"rendered":"

The report \u2014 a nationwide online omnibus survey fielded in April 2018 reaching 1,311 consumers, aged 18\u201364 \u2014 found that live-TV viewing has over the last year taken a whopping 20-percentage point decline across all audiences to 48%.<\/p>\n

\u201cStreaming services like Netflix have changed the way consumers watch their favourite TV shows. To reach audiences, marketers need to think about how, when and where viewers consume media and the cultural factors that influence those decisions,\u201d says Mario Carrasco, co-founder and principal,\u00a0ThinkNow.<\/p>\n

Continue reading...<\/a><\/p>\n","protected":false},"template":"","class_list":["post-801","press","type-press","status-publish","hentry"],"acf":[],"yoast_head":"\nLive TV declining across demographics | ThinkNow<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thinknow.com\/press\/live-tv-declining-across-demographics\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Live TV declining across demographics\" \/>\n<meta property=\"og:description\" content=\"The report \u2014 a nationwide online omnibus survey fielded in April 2018 reaching 1,311 consumers, aged 18\u201364 \u2014 found that live-TV viewing has over the last year taken a whopping...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thinknow.com\/press\/live-tv-declining-across-demographics\/\" \/>\n<meta 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