{"id":765,"date":"2020-04-29T16:45:35","date_gmt":"2020-04-29T16:45:35","guid":{"rendered":"https:\/\/thinknow.com\/newsite\/?post_type=press&p=765"},"modified":"2022-02-22T18:14:40","modified_gmt":"2022-02-22T18:14:40","slug":"ngl-collective-announces-ngl-insights-in-partnership-with-thinknow-connekt","status":"publish","type":"press","link":"https:\/\/thinknow.com\/pt-br\/press\/ngl-collective-announces-ngl-insights-in-partnership-with-thinknow-connekt\/","title":{"rendered":"NGL Collective Announces NGL Insights In Partnership With ThinkNow ConneKt"},"content":{"rendered":"

NGL Collective has announced the launch of NGL Insights in partnership with ThinkNow ConneKt, offering advertisers technology-driven cultural insights and over 1.5 million first party data points gathered across thousands of multicultural surveys, augmented by insights from NGL\u2019s massive Hispanicize social influencer network.\u00a0 Co-founded by actor John Leguizamo, NGL Collective is a pioneer of new media and entertainment that connects advertisers and New Generation Latinos (NGLs) across platforms in-language, in-culture, and in-context.<\/p>\n

NGL Insight\u2019s on-demand audience planning and segmentation tool powered by ThinkNow ConneKt delivers highly accurate multicultural consumer data around which multi-dimensional Latinx personas can be created with over 1,000 consumer attributes.\u00a0 With that as the foundation, NGL can then overlay influencer surveys coupled with brand lift and content effectiveness studies to round out the insights process from strategic planning to ROI and ROE measurement.<\/p>\n

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