reports

Perceptions of the U.S. Military Report 2025

  • Perceptions + Interest in the U.S. military
  • Branch Preferences + Motivations
  • Barriers to Military Service
Report Abstract

Our latest study surveyed a nationally representative sample of 476 Gen Z adults (ages 18–24) to uncover what motivates or discourages them from serving, and to explore how these perspectives differ across cultural backgrounds.