Halftime Show: LA Residents Perspective Report

Report Abstract

This report explores how Los Angeles DMA residents perceive Bad Bunny’s Super Bowl Halftime selection and what it signals for brands navigating cultural relevance. It examines audience awareness and engagement, perceptions of Latino representation in mainstream media, brand and marketing implications, and the broader role of Los Angeles as a cultural trendsetting market.

Insights into how audiences interpret the cultural significance of the halftime performance and what it reflects about Latino influence in the United States.

Analysis of how featuring culturally specific artists affects brand perception, authenticity, relevance, and consumer response.

Findings on LA’s role in shaping national trends and why research rooted in this market matters for national and multicultural campaign strategy.