reports

Alcohol Consumption Report 2025

  • Changes in alcohol preferences such as brands, flavors, and types in the past year
  • Frequency & type of alcoholic beverages consumed
  • Impact of global events (e.g., economic shifts, trade agreements) on access to or preference for specific imported alcoholic beverages
Report Abstract

ThinkNow conducted a survey among a nationally representative sample of U.S. adults 21+ years of age to explore how drinking habits, purchase drivers, and brand preferences are changing in today’s evolving alcohol landscape.