reports

ThinkNow Smart Fitness Report 2021

  • ThinkNow conducted a nationwide online survey of American adults 18 to 64 years of age to understand the usage and brand perceptions of modern home fitness equipment.
  • 1/4 respondents say they own internet-connected exercise equipment.
  • Nearly 40% of Millennials own "smart" exercise equipment.
Report Abstract

ThinkNow conducted a nationwide online survey to understand consumer usage of internet-connected fitness equipment and perceptions of connected fitness brands.