The ThinkNow Minority Business Owner Panel

Minority Business Owner Panel

Minority-owned businesses are on the rise. Over the past twenty years the United States has seen steady growth in the number of businesses owned by minorities of all sorts. African-American, Hispanic, Asian, and Native American communities all saw significant surges in small business start-ups and growth during this period. This success has been attributed both to generally positive economic trends and to advances in the realms of education and access to capital.

ThinkNow has applied its years of minority panel building to building the first minority business online panel which boasts over 200,000 minority owned business.

Recruitment Methodology

ThinkNow provides minority business owner sample from an actively managed B2B panel. Our team has experts from the minority media and market research industries, who have developed proprietary panel recruitment methodologies, leveraging exclusive partnerships with minority business advocacy groups and online advertising. This strategy yields a high volume of unique online B2B respondents that are traditionally difficult to reach through traditional panel recruitment methods.

We also have exclusive partnerships with minority business owner targeted websites for project-specific recruitments ranging from minority business development portals to Hispanic, African-American, and Asian business associations across the U.S.

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