Meet The Team

/Meet The Team

RoyRoy Eduardo Kokoyachuk

Co-Founder and Principal


Roy Eduardo Kokoyachuk is Co-Founder and Principal of ThinkNow. Before co-founding the agency, Roy held executive leadership positions at Warner Bros. Media Research and Garcia Research Associates, successfully launching the firm’s online market research program and opening several market research operation centers in the U.S. and Mexico.

Roy has conducted ground-breaking studies on Hispanic cultural values and advertising effectiveness as well as a series of widely cited white papers on multicultural Millennials and Gen Z consumers. In 2009, he initiated the creation of the first nationally representative opt-in online market research panel of U.S. Hispanics by developing new panel recruitment and sampling strategies focused on Spanish-speaking Hispanics.

He has since developed several multicultural panels and online communities to address the market research needs of a demographically evolving marketplace.

Companies such as General Motors, McDonald’s and Disney as well as Government Agencies such as the U.S. Army, The Center for Disease Control, Covered California, and their Ad Agencies seek out Roy’s expertise to help craft their multicultural consumer messaging.

Roy also holds a BA in Communications from the Annenberg School at USC, an MBA in Marketing from The Cal State Los Angeles College of Business and Economics and post-graduate Certificate in Business Management from the UCLA Anderson School of Business.

A sought-after speaker and panelist, Roy frequently speaks at Advertising, Marketing, and Market Research conferences, such as The Advertising Research Foundation Annual Conference, AHAA, Hispanicize, and The Vision Critical Intelligence Summit.

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MarioMario X. Carrasco

Co-Founder and Principal


Mario X. Carrasco is Co-Founder and Principal of ThinkNow, an award-winning, technology driven cultural insights agency based in Burbank, CA. The agency enables companies and government agencies to discover the cultural drivers that influence consumer decisions.

Under his co-leadership, ThinkNow has successfully launched several innovative initiatives, such as ThinkNow ConneKt™, a MarTech segmentation solution focused on the multicultural market, as well as, one of the largest and most representative Hispanic online panels in the industry.

During his six-year tenure at ThinkNow, Carrasco’s expert knowledge of multicultural consumers and his passion for unveiling the story behind the numbers is evident in his contributions to the Hispanic Millennial Project and We Are GenZ studies. Carrasco is a regular contributor to trusted publications such as Forbes, eMarketer, Quirk’s Magazine, Online MR Magazine, and MediaPost.

He is a sought-after speaker, presenting at several association events, including those held by the National Tourism Association and Market Research Association, as well as industry events such as the Google Multicultural Marketing Forum, Vision Critical, and Hispanicize LA.

Among his awards and recognitions, Carrasco is the SBA 2017 Young Entrepreneur of the Year Award recipient, an SBA Emerging Leader Recipient, Stanford Latino Entrepreneur Institute Graduate, and USC Marshall School of Business Graduate.

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Carlos-YañezCarlos Yañez

CSVP, Custom Research – MBA

Carlos has 15 years of experience designing and executing marketing research studies with an emphasis on the Hispanic market. Carlos started his career at Ipsos-ASI as Research Analyst where he was responsible for the statistical analysis and interpretation of copytesting data, then moved on to Garcia Research Associates were he became VP of Quantitative Research. He later joined Knowledge Networks/GfK as Senior Research Director in the Multicultural Group where he provided project management and consultation on Hispanic research studies.

In his current role at ThinkNow, Carlos heads up the custom research department where he is responsible for leading all of the company’s custom research studies.

Jannet TorresJannet Torres

VP, Custom Research

Jannet Torres is a seasoned bilingual-bicultural researcher with expertise in qualitative and quantitative methodologies. Jannet spent the first decade of her professional tenure at Hispanic Market Connections (HMC), one of the pioneer market research firms focused on the U.S. Hispanic market. She later spent over 15 years in Client Services at Knowledge Networks (later acquired by GfK). Jannet’s strengths are in working with clients to gain insights into their categories and understand their potential among U.S. consumers, particularly the Hispanic market. She is a trained moderator, with an emphasis on Spanish-speaking audiences, and is well-versed in quantitative methodologies such as segmentation, key driver analysis, and brand resonance. A native of Venezuela, Jannet holds a B.S. degree in Industrial Engineering from Tennessee Tech University and a Masters in Business Administration with a concentration in Market Research from the University of South Carolina.

Cesar Amin EscobedoCesar Amin Escobedo

Product Owner, ThinkNow ConneKt – BS

Cesar started his career at Garcia Research as one of the first hires supporting the first representative Hispanic online panel, Cada Cabeza. Cesar was one of the lead programmers for the panel and gained experience in all aspects of panel management from online portal programming to panelist management. Cesar joined ThinkNow in 2011 and manages the ThinkNow Hispanic online panel and also provides programming and project management support for our online market research projects.

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Greg DeLacyGreg DeLacy

Director of Client Services

Greg’s history of helping companies brand and advertise in diverse and niche markets began with BrassRing, Inc. where he helped companies nationwide advertise and brand their needs to find tech personnel as an Outside Account Executive. Greg further carved out his expertise into the Hispanic and Diverse Markets with HispanicBusiness, Inc. where he worked closely with Fortune 1000 companies to implement print and online campaigns. In his 11 years of experience working at an Integrated Media Manager with HispanicBusiness, Inc. Greg helped create, launch and manage successful campaigns that ranged from brand awareness to lead generation for clients looking to specifically reach a Hispanic/Multicultural audience.

Greg joined ThinkNow in December 2014. In his role of Business Development Manager, Greg works with our clients to recognize their needs and find solutions from our products to meet their goals for actionable insights into growing markets.

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Deb ZimmermanDeb Zimmerman

Director of Government Client Services

Deb began her career at Cognos, an IBM company, as part of the North American Marketing and Communication group. She soon found her passion as part of the Sales team and began her career of over 20 years. After years of leading Sales and Marketing Teams at an Executive level, Deb launched her own Sales Consultancy in 2002 later joining Prospect Hill in 2008 as their Vice President of Client Services focused on helping organizations with go to market plans, social media readiness, marketing automation and dynamic sales strategies. Deb managed both Commercial & Federal Business Development & contracts throughout her career and joined ThinkNow in 2014 heading up the Federal team. She holds a BS in Business Administration with a concentration in International Marketing and a minor in Social Psychology.

Christina StatescuChristina Statescu

VP, Account Management

Christina Statescu leverages her experience in Business Development and Customer Relationship Management to help our clients find the right solutions to optimize insights and innovation. A student of consumer experience, Christina has worked with hundreds of senior leaders and sales teams to bring the voice of the consumer to the forefront while aligning with client business goals. Christina graduated from FIDM with a degree in International Business Marketing with honors.

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Magnory RodriguezMagnory Rodriguez

Project Manager – BA

Magnory holds a BA in Business Administration and began her market research career with Garcia Research Associates in 1997 as a bilingual interviewer and moved on to the role of General Field Supervisor for all quantitative studies. Magnory developed an instructional manual of operational procedures for recruitment of research personnel and study participants as well as created guidelines for fielding nationally representative research samples. In her current role as Sampling Manager at ThinkNow, Magnory is responsible for the successful day-to-day management of quotas and completion rates for custom research projects.

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Monica LeeMonica Lee

Director of Product Management

Monica Lee is an experienced product leader who specializes in driving product strategy and vision for ThinkNow. She currently oversees ConneKt, a segmentation tool for multicultural audience insights. She combines the best of data, technology, and design to deliver excellent customer experiences. Prior to this role, she spent a decade in digital advertising where she successfully managed and launched data products that continue to be utilized across the industry. Monica earned her degree in Psychology from the University of California, Los Angeles.

Art PadillaArt Padilla

Director of Panels

Art Padilla is a Director of Panels at ThinkNow. He has over eight years of experience in Online Market Research and successful performance-based business development efforts. In his new role, Art is responsible for the demand side of business development at ThinkNow which includes survey-providing partner relationships, strategic partnerships, and global bids management. Art also heads up ThinkNow’s Latin American (LATAM) online sample services and is focused on the overall growth of the company’s online sample division. Art has a B.S. in Economics from Georgia State University.


We consider ThinkNow Research a partner more than a vendor. At every level of interaction, they are fully engaged and embrace our business as if it was their own. We rely heavily on their expertise and understanding of the Hispanic audience, and are always impressed with the exceptional quality, responsive service, and on-time, accurate reporting delivered to us.Brooke Lorenz - Dish Latino
I was looking for an agency that was experienced with multicultural marketing. I found ThinkNow Research, met with Mario, and ran a test panel. There was no looking back. The experience with ThinkNow has been great. The team is always quick to respond and has been able to fulfill all of our panel needs.April Lainez - DLC Laboratories

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