{"id":45039,"date":"2026-11-03T06:19:23","date_gmt":"2026-11-03T14:19:23","guid":{"rendered":"https:\/\/thinknow.com\/?post_type=reports&#038;p=45039"},"modified":"2026-11-03T06:19:27","modified_gmt":"2026-11-03T14:19:27","slug":"where-the-next-car-buyer-is-automotive-report-2026","status":"publish","type":"reports","link":"https:\/\/thinknow.com\/es\/reportes\/where-the-next-car-buyer-is-automotive-report-2026\/","title":{"rendered":"Where the Next Car Buyer Is.     Automotive Report 2026"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">We conducted a survey to understand vehicle ownership, purchase intentions, EV interest, automotive research habits, and key factors influencing vehicle-buying decisions. The report explores differences across Hispanic, Black, Asian, and non-Hispanic White consumers, including how language preferences shape behaviors within the Hispanic market. The findings offer actionable insights to help automotive brands better understand, reach, and engage their next generation of car buyers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"template":"","reports_categories":[149,135,150,130,157,134,133,145],"class_list":["post-45039","reports","type-reports","status-publish","hentry","reports_categories-african-american-market-research","reports_categories-asian-american-market-research","reports_categories-automobile","reports_categories-consumer-sentiment","reports_categories-hispanic-market-research","reports_categories-multicultural-research","reports_categories-researc","reports_categories-total-market-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.7 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Where the Next Car Buyer Is.   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Automotive Report 2026\" \/>\n<meta property=\"og:description\" content=\"We surveyed U.S. adults about the cars they drive, what they&#039;re planning to buy, how they research vehicles &amp; what influences their decisions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thinknow.com\/reports\/where-the-next-car-buyer-is-automotive-report-2026\/\" \/>\n<meta property=\"og:site_name\" content=\"ThinkNow\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ThinkNowGlobal\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-11-03T14:19:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thinknow.com\/newsite\/wp-content\/uploads\/2026\/11\/car-automotive-report-03.11.26.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/thinknow.com\\\/reports\\\/where-the-next-car-buyer-is-automotive-report-2026\\\/\",\"url\":\"https:\\\/\\\/thinknow.com\\\/reports\\\/where-the-next-car-buyer-is-automotive-report-2026\\\/\",\"name\":\"Where the Next Car Buyer Is. 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