{"id":20456,"date":"2018-10-16T08:38:16","date_gmt":"2018-10-16T15:38:16","guid":{"rendered":"https:\/\/thinknow.com\/?post_type=press&p=20456"},"modified":"2023-03-20T17:36:14","modified_gmt":"2023-03-21T00:36:14","slug":"el-nuevo-consumidor-mayoritario-multicultural-y-digital","status":"publish","type":"press","link":"https:\/\/thinknow.com\/es\/prensa\/el-nuevo-consumidor-mayoritario-multicultural-y-digital\/","title":{"rendered":"El nuevo consumidor mayoritario: Multicultural y digital"},"content":{"rendered":"

BURBANK, Calif.<\/span>, Oct. 16, 2018<\/span>\u00a0\/PRNewswire\/ -- En 2044, EE.UU. ser\u00e1 una mayor\u00eda multicultural con un 50% o m\u00e1s de poblaci\u00f3n hispana, afroamericana o asi\u00e1tica, seg\u00fan el Censo de EE.UU.<\/a>. Un nuevo informe publicado hoy por ThinkNow<\/a>, una agencia de informaci\u00f3n cultural basada en la tecnolog\u00eda, en colaboraci\u00f3n con El Centro para la Ciencia Multicultural<\/a> y MAGNA<\/a>, concluye que las marcas no invierten lo suficiente en publicidad digital para llegar a los consumidores multiculturales. Por primera vez, The Multicultural Digital Report 2018<\/i> cuantifica el gasto en publicidad digital por etnia y raza. Hist\u00f3ricamente, el gasto en publicidad digital en EE.UU. se med\u00eda por idioma para la poblaci\u00f3n latina, y nunca se hab\u00eda informado sobre los afroamericanos y los asi\u00e1ticos. El gasto en publicidad digital se agrupaba simplemente en una cifra global, hasta ahora. El informe sugiere que las marcas tendr\u00e1n que invertir m\u00e1s en digital y con los consumidores multiculturales para ayudar a impulsar el crecimiento.<\/p>\n

\"Las marcas no siguen el ritmo de la cambiante poblaci\u00f3n multicultural y sus preferencias por interactuar de forma aut\u00e9ntica y culturalmente apropiada\", dice Mario X. Carrasco<\/span>, cofundador y director de ThinkNow. \"Las empresas deben adaptarse m\u00e1s r\u00e1pidamente utilizando nuevas herramientas de investigaci\u00f3n para llegar a consumidores multiculturales como la Generaci\u00f3n Z, que aumenta su poder adquisitivo cada a\u00f1o.\"<\/p>\n

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