{"id":20441,"date":"2018-06-04T22:58:28","date_gmt":"2018-06-05T05:58:28","guid":{"rendered":"https:\/\/thinknow.com\/?post_type=press&p=20441"},"modified":"2023-03-20T17:37:34","modified_gmt":"2023-03-21T00:37:34","slug":"social-media-campana-experiencial-vr-transforma-la-copa-del-mundo-2018","status":"publish","type":"press","link":"https:\/\/thinknow.com\/es\/prensa\/social-media-campana-experiencial-vr-transforma-la-copa-del-mundo-2018\/","title":{"rendered":"Social Media, Campa\u00f1a experiencial, VR Transforma la Copa del Mundo 2018"},"content":{"rendered":"

Este verano, millones de personas podr\u00e1n ver Rusia desde su casa, o desde cualquier otro lugar, incluida Alaska. La Copa Mundial de la FIFA, uno de los acontecimientos deportivos m\u00e1s vistos del planeta, se celebrar\u00e1 en 11 ciudades del pa\u00eds m\u00e1s grande del mundo del 14 de junio al 15 de julio.<\/p>\n

Las redes sociales y de radiodifusi\u00f3n est\u00e1n alerta, aprovechando la oportunidad cuatrienal de aumentar los ingresos publicitarios y la notoriedad de marca.<\/p>\n

Hace cuatro a\u00f1os, la Copa del Mundo atrajo a una audiencia televisiva de unos 3.200 millones de personas, y 280 millones siguieron la acci\u00f3n en Brasil por Internet o a trav\u00e9s de dispositivos m\u00f3viles. Se enviaron casi 700 millones de tuits, y el partido de semifinales entre Brasil y Alemania, que bati\u00f3 r\u00e9cords, sigue siendo el acontecimiento deportivo m\u00e1s tuiteado de la historia, con 35,6 millones de tuits.<\/p>\n","protected":false},"template":"","class_list":["post-20441","press","type-press","status-publish","hentry"],"acf":[],"yoast_head":"\nSocial Media, Campa\u00f1a experiencial, VR Transforma la Copa del Mundo 2018 | ThinkNow<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thinknow.com\/es\/prensa\/social-media-campana-experiencial-vr-transforma-la-copa-del-mundo-2018\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media, Campa\u00f1a experiencial, VR Transforma la Copa del Mundo 2018\" \/>\n<meta property=\"og:description\" content=\"Este verano, millones de personas podr\u00e1n ver Rusia desde su casa, o desde cualquier otro lugar, incluida Alaska. 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