{"id":20406,"date":"2022-05-31T05:52:23","date_gmt":"2022-05-31T12:52:23","guid":{"rendered":"https:\/\/thinknow.com\/?post_type=press&#038;p=20406"},"modified":"2023-03-20T14:36:08","modified_gmt":"2023-03-20T21:36:08","slug":"semasio-y-thinknow-se-unen-para-llevar-el-publico-multicultural-a-la-publicidad-programatica","status":"publish","type":"press","link":"https:\/\/thinknow.com\/es\/prensa\/semasio-y-thinknow-se-unen-para-llevar-el-publico-multicultural-a-la-publicidad-programatica\/","title":{"rendered":"Semasio y ThinkNow se unen para llevar el p\u00fablico multicultural a la publicidad program\u00e1tica"},"content":{"rendered":"<p><strong>La asociaci\u00f3n pone a disposici\u00f3n de los consumidores hispanos, negros\/afroamericanos, asi\u00e1ticos y LBGTQ+ datos detallados de origen cero para su uso en la planificaci\u00f3n y compra program\u00e1tica de medios de comunicaci\u00f3n<\/strong>.<\/p>\n<p><strong>Burbank, California, - 31 de mayo de 2022<\/strong> - Semasio, pionera en soluciones de segmentaci\u00f3n y conocimiento para publicidad program\u00e1tica, se ha asociado con ThinkNow, una empresa tecnol\u00f3gica de investigaci\u00f3n intercultural de servicio completo, para aportar datos multiculturales de cero partes al ecosistema program\u00e1tico. Esta sinergia dotar\u00e1 a los profesionales del marketing de las herramientas y los recursos necesarios para planificar, gestionar y transmitir mensajes a sus audiencias objetivo en un mercado de consumo estadounidense que evoluciona culturalmente y cambia de forma din\u00e1mica.<\/p>\n<p>\"La integraci\u00f3n de datos zero-party de ThinkNow con Semasio es un paso fundamental para llegar al p\u00fablico multicultural online\", afirma Kasper Skou, CEO de Semasio. \"Semasio est\u00e1 encantado de ofrecer a nuestros clientes una forma m\u00e1s profunda de llegar a los segmentos demogr\u00e1ficos de m\u00e1s r\u00e1pido crecimiento en Estados Unidos\".<\/p>\n<p>Mediante la combinaci\u00f3n de una d\u00e9cada de experiencia en investigaci\u00f3n multicultural y conocimientos de datos longitudinales, ThinkNow capta las \u00faltimas tendencias de estilo de vida, sociodemogr\u00e1ficas, financieras y de consumo de contenidos de la poblaci\u00f3n multicultural actual. A trav\u00e9s de la asociaci\u00f3n con Semasio, estos ricos conocimientos est\u00e1n ahora disponibles de forma program\u00e1tica en las principales plataformas de compra de publicidad. Seg\u00fan ThinkNow:<\/p>\n<ul>\n<li>El 17% de los blancos no hispanos dicen ser m\u00e1s fieles a una marca que es aut\u00e9ntica frente al 20% de los consumidores multiculturales.<\/li>\n<li>Walmart est\u00e1 entre las marcas que los blancos no hispanos dicen que les comunican o se relacionan bien con ellos, mientras que YouTube est\u00e1 entre las marcas que los consumidores multiculturales dicen que les comunican o se relacionan bien con ellos.<\/li>\n<li>Las marcas influyen por igual en las decisiones de compra de los consumidores blancos no hispanos y los multiculturales.<\/li>\n<\/ul>\n<p>Los consumidores multiculturales representan m\u00e1s de 4,6 billones de d\u00f3lares de gasto total, y sus j\u00f3venes, la primera generaci\u00f3n multicultural mayoritaria de la historia de Estados Unidos, crecen en m\u00e1s de 2,3 millones cada a\u00f1o. El marketing dirigido a grupos \u00e9tnicos influyentes requiere un profundo conocimiento de estas audiencias y de las culturas que las hacen \u00fanicas.<\/p>\n<p>\"Estamos encantados de asociarnos con Semasio. Nuestra asociaci\u00f3n responde a las demandas de datos multiculturales mejores y m\u00e1s s\u00f3lidos para la activaci\u00f3n en todo el ecosistema program\u00e1tico\", afirma Mario Xavier Carrasco, cofundador y director de ThinkNow. \"Nuestro enfoque zero-party junto con las capacidades program\u00e1ticas de Semasio permite a los profesionales del marketing enviar mensajes a los consumidores multiculturales de una mejor manera que hable de sus necesidades y deseos.\"<\/p>\n<p><strong>Acerca de ThinkNow:<\/strong><\/p>\n<p>ThinkNow es una empresa de servicios integrales de tecnolog\u00eda de investigaci\u00f3n transcultural que ofrece soluciones para ayudar a las organizaciones a prosperar en un mercado de consumidores estadounidense en constante evoluci\u00f3n cultural y con cambios demogr\u00e1ficos din\u00e1micos. La empresa tambi\u00e9n posee y gestiona uno de los mayores y m\u00e1s representativos paneles hispanos en l\u00ednea del sector, DigaYGane.com, que proporciona muestras a las principales empresas de investigaci\u00f3n de mercado de todo el mundo.  M\u00e1s informaci\u00f3n en <a href=\"http:\/\/www.thinknow.com\" target=\"_blank\" rel=\"noopener\">thinknow.com<\/a>.<\/p>\n","protected":false},"template":"","class_list":["post-20406","press","type-press","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Semasio y ThinkNow se unen para llevar el p\u00fablico multicultural a la publicidad program\u00e1tica | ThinkNow<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thinknow.com\/es\/prensa\/semasio-y-thinknow-se-unen-para-llevar-el-publico-multicultural-a-la-publicidad-programatica\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Semasio y ThinkNow se unen 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