{"id":44120,"date":"2025-12-17T07:39:16","date_gmt":"2025-12-17T15:39:16","guid":{"rendered":"https:\/\/thinknow.com\/?p=44120"},"modified":"2025-12-17T07:39:22","modified_gmt":"2025-12-17T15:39:22","slug":"futbol-internacional-en-mexico-rumbo-a-2026-insights-clave-para-marcas-y-estrategas","status":"publish","type":"post","link":"https:\/\/thinknow.com\/es\/blog\/futbol-internacional-en-mexico-rumbo-a-2026-insights-clave-para-marcas-y-estrategas\/","title":{"rendered":"F\u00fatbol Internacional en M\u00e9xico rumbo a 2026: insights clave para marcas y estrategas"},"content":{"rendered":"\n<p>Con M\u00e9xico como uno de los pa\u00edses sede del Mundial 2026, el torneo ya comienza a influir en la conversaci\u00f3n cultural, los h\u00e1bitos de consumo y el uso de medios. Para entender c\u00f3mo se vive esta antesala y qu\u00e9 implica para las marcas, en ThinkNow realizamos un estudio cuantitativo a nivel nacional que explora emociones, comportamientos y expectativas de los consumidores mexicanos rumbo al evento.<\/p>\n\n\n\n<p><strong>Descarga el informe <a href=\"https:\/\/thinknow.com\/es\/reportes\/futbol-internacional-en-mexicoexpectativas-2026\/\" target=\"_blank\" rel=\"noreferrer noopener\">aqu\u00ed<\/a>.<\/strong><\/p>\n\n\n\n<p>A continuaci\u00f3n, compartimos algunos de los hallazgos m\u00e1s relevantes.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-el-futbol-lidera-pero-el-entusiasmo-no-es-homogeneo\"><strong>El f\u00fatbol lidera, pero el entusiasmo no es homog\u00e9neo<\/strong><\/h4>\n\n\n\n<p>El f\u00fatbol se mantiene como el deporte con mayor n\u00famero de seguidores en M\u00e9xico, superando a ligas como NFL, NBA y F\u00f3rmula 1. Sin embargo, la emoci\u00f3n por el Mundial 2026 no es generalizada.<\/p>\n\n\n\n<p><strong>Solo 4 de cada 10 mexicanos se declaran muy o extremadamente emocionados.<\/strong> Este entusiasmo crece de forma significativa entre <strong>aficionados al f\u00fatbol, hombres, Boomers y niveles socioecon\u00f3micos altos<\/strong>, lo que confirma que el Mundial conecta con mayor fuerza en segmentos espec\u00edficos.<br><br>Para las marcas, este contexto refuerza la importancia de <strong>estrategias segmentadas<\/strong>, m\u00e1s que mensajes masivos y gen\u00e9ricos.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-television-como-eje-redes-como-amplificador\"><strong>Televisi\u00f3n como eje, redes como amplificador<\/strong><\/h4>\n\n\n\n<p>La televisi\u00f3n tradicional seguir\u00e1 siendo el principal medio para ver los partidos (<strong>84%<\/strong>). No obstante, el rol de las redes sociales ser\u00e1 clave para complementar la experiencia.<\/p>\n\n\n\n<p><strong>2 de cada 5 mexicanos planean seguir el Mundial a trav\u00e9s de redes sociales<\/strong>, principalmente Facebook y YouTube, mientras que <strong>Instagram y TikTok cobran mayor relevancia entre las generaciones m\u00e1s j\u00f3venes<\/strong>.<\/p>\n\n\n\n<p>Adem\u00e1s, <strong>m\u00e1s de la mitad de los aficionados utilizar\u00e1 una segunda pantalla durante los partidos<\/strong> para informarse, interactuar o realizar otras actividades, abriendo oportunidades claras para <strong>estrategias cross-media y activaciones en tiempo real<\/strong>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-el-mundial-se-vive-desde-casa\"><strong>El Mundial se vive desde casa<\/strong><\/h4>\n\n\n\n<p>Cuando se trata de consumo, el Mundial 2026 se perfila como una experiencia principalmente dom\u00e9stica.<\/p>\n\n\n\n<p><strong>El gasto, tanto planeado como adicional, se concentrar\u00e1 en comida y bebidas<\/strong>, con especial \u00e9nfasis en botanas, refrescos, cerveza y comida a domicilio.<br>Otras categor\u00edas, como viajes o decoraci\u00f3n, tendr\u00e1n un peso mucho menor.<\/p>\n\n\n\n<p>Este hallazgo subraya el valor de <strong>conectar con los consumidores en el contexto del hogar y los momentos de convivencia<\/strong>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-publicidad-alta-exposicion-baja-afinidad\"><strong>Publicidad: alta exposici\u00f3n, baja afinidad<\/strong><\/h4>\n\n\n\n<p>Aunque el Mundial es uno de los eventos con mayor exposici\u00f3n publicitaria, <strong>menos de la mitad de los mexicanos disfruta ver anuncios durante el torneo<\/strong>.<\/p>\n\n\n\n<p>Aun as\u00ed, <strong>solo tres marcas logran una asociaci\u00f3n clara con el f\u00fatbol y la cultura deportiva: Nike, Adidas y Coca-Cola<\/strong>, lo que refleja un entorno altamente competitivo donde <strong>la relevancia cultural y la autenticidad<\/strong> son determinantes para destacar.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-que-deben-considerar-las-marcas-rumbo-a-2026\"><strong>Qu\u00e9 deben considerar las marcas rumbo a 2026<\/strong><\/h4>\n\n\n\n<p>El Mundial ser\u00e1 un evento masivo, pero no uniforme. Las marcas que busquen capitalizar esta oportunidad deber\u00e1n:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Identificar a los segmentos con mayor involucramiento emocional<\/strong><\/li>\n\n\n\n<li><strong>Dise\u00f1ar estrategias multiplataforma con foco en la segunda pantalla<\/strong><\/li>\n\n\n\n<li><strong>Priorizar mensajes culturalmente relevantes sobre la saturaci\u00f3n publicitaria<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Explora nuestro reporte completo\u00a0para profundizar en los datos, cruces por generaci\u00f3n y nivel socioecon\u00f3mico, y las oportunidades estrat\u00e9gicas rumbo al Mundial 2026. <\/p>\n\n\n\n<p><strong>Descarga el informe <a href=\"https:\/\/thinknow.com\/es\/reportes\/futbol-internacional-en-mexicoexpectativas-2026\/\" target=\"_blank\" rel=\"noreferrer noopener\">aqu\u00ed<\/a>.<\/strong><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Con M\u00e9xico como uno de los pa\u00edses sede del Mundial 2026, el torneo ya comienza a influir en la conversaci\u00f3n cultural, los h\u00e1bitos de consumo y el uso de medios....<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[1,334,191,261],"tags":[256,262,249],"class_list":["post-44120","post","type-post","status-publish","format-standard","hentry","category-blog","category-deportes","category-espanol","category-investigacion-de-mercado-en-linea","tag-espanol-2","tag-investigacion-de-mercado-en-linea","tag-latam-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>F\u00fatbol Internacional en M\u00e9xico rumbo a 2026: insights clave para 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