{"id":41081,"date":"2024-06-13T07:45:24","date_gmt":"2024-06-13T14:45:24","guid":{"rendered":"https:\/\/thinknow.com\/?p=41081"},"modified":"2025-05-02T07:50:51","modified_gmt":"2025-05-02T14:50:51","slug":"social-listenting-la-evolucion-y-desafios-en-la-invesstigacion-de-mercados-en-mexico","status":"publish","type":"post","link":"https:\/\/thinknow.com\/es\/blog\/social-listenting-la-evolucion-y-desafios-en-la-invesstigacion-de-mercados-en-mexico\/","title":{"rendered":"Social Listenting: La evoluci\u00f3n y desaf\u00edos en la Invesstigaci\u00f3n de Mercados en M\u00e9xico"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: Opini\u00f3n sin inhibici\u00f3n, el &quot;social listening&quot;. Con Mar\u00eda Elena Le\u00f3n. Ep. 3\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/5JvRXTXCQTJmLxEn1AmJ87?si=8275a8df2fff46da&utm_source=oembed\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>La Investigaci\u00f3n de Mercados en M\u00e9xico est\u00e1 en constante evoluci\u00f3n, pasando de m\u00e9todos tradicionales a digitales. Este tipo de innovaci\u00f3n trae tanto oportunidades como desaf\u00edos; \u00a0el conocimiento del contexto sociocultural en el cual las personas operan a diario y los avances tecnol\u00f3gicos, como la Inteligencia Artificial, est\u00e1n impactando de manera signficativa, y de diferentes formas, a la investigaci\u00f3n cualitativa.<\/p>\n\n\n\n<p>Las herramientas digitales permiten tener un mayor alcance y eficiencia en la recolecci\u00f3n de la informaci\u00f3n, sin embargo, los m\u00e9todos tradicionales brindan una perspectiva y entendimiento mas profundo. La meta principal es que el investigador pueda incorporar ambos enfoques y adicionalmente, \u00e9ste debe de tener experiencia en diferentes categor\u00edas que le permita dar un an\u00e1lisis mas completo de\u00a0 los resultados.<\/p>\n\n\n\n<p>Cuando se habla del contexto sociocultural de una persona, debemos de ser capaces de ver todos los factores que influyen en el proceso de la toma de decisiones de un consumidor, lo que ayuda en la precisi\u00f3n de los hallazgos de la investigaci\u00f3n de mercado. Si bien es cierto la Investigaci\u00f3n cualitativa ofrece informaci\u00f3n mas rica para los clientes, la forma o m\u00e9todos en la que se recolectan los datos puede llegar a generar preguntas, no tanto de la veracidad de los datos sino en el enfoque utilizado para el an\u00e1lisis.<\/p>\n\n\n\n<p>La Investigaci\u00f3n de mercados es fundamentalmente una actividad social que involucra la interacci\u00f3n directa con las personas, por lo que se requiere que los investigadores tengan un entendimiento del comportamiento humano y la din\u00e1mica social. Esta comprensi\u00f3n es crucial para la recopilaci\u00f3n de datos relevantes que luego se convertir\u00e1n en informaci\u00f3n valiosa para los clientes. Los investigadores deben de fomentar un entorno en donde la comunicaci\u00f3n se de de manera honesta y abierta ya sea que los datos se recopilen de manera presencial o a trav\u00e9s de plataformas digitales.<\/p>\n\n\n\n<p>En este episodio Maria Elena Le\u00f3n, Lic. en Antropolog\u00eda enfocada la Investigaci\u00f3n Cualitativa online desde 2008, nos lleva a recorrer su trayectoria como pionera del social listening, desde sus inicios en Factory Ideas hasta la actualidad, explorando como la Inteligencia Artificial y otras herramientas digitales pueden apoyar y mejorar la recolecci\u00f3n y an\u00e1lisis de datos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Investigaci\u00f3n de Mercados en M\u00e9xico est\u00e1 en constante evoluci\u00f3n, pasando de m\u00e9todos tradicionales a digitales. Este tipo de innovaci\u00f3n trae tanto oportunidades como desaf\u00edos; \u00a0el conocimiento del contexto sociocultural...<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[1,191,261,6],"tags":[256,262,281],"class_list":["post-41081","post","type-post","status-publish","format-standard","hentry","category-blog","category-espanol","category-investigacion-de-mercado-en-linea","category-podcast","tag-espanol-2","tag-investigacion-de-mercado-en-linea","tag-podcast-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Social Listenting: La evoluci\u00f3n y desaf\u00edos en la 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