reports

Latino Brand Authenticity Report 2019

  • Ethnic cohorts are more likely to seek products that reflect their heritage.
  • The Latin American origin of an established food/beverage product has a neutral to posi�ve impact on interest to try.
  • Interest in Latin American food & beverage products is strongest among Hispanics born outside the U.S.
Report Abstract

Our report explains how U.S. Hispanics view Latin American food brands and explores the impact "authenticity" has on their purchase decisions. The study contents include the following:

  • How People Seek Out Products That Reflect Tradition And Cultural Diversity
  • Interest In Latin American Food & Beverage Products
  • Bilingual Labels On Latin American Products
  • And More...