reports

E-Commerce in México 2024

  • What percentage of users make purchases both online and in physical stores?
  • Familiarity with online shopping apps or websites
  • How do users learn about promotions & what are the most commonly purchased items?
Report Abstract

To better understand Mexico's e-commerce landscape, ThinkNow conducted a nationwide quantitative survey, analyzing data by gender, socio-economic level, and age. The study provided valuable insights into online shoppers’ behaviors, including the influence of reviews, holiday shopping trends, and spending expectations.