reports
Audience Engagement: Paris 2024 Summer Olympic Games Report
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What percentage of viewers plan to watch the Olympics most days? -
Which Olympic sporting events are viewers most interested in?
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And more...
Report Abstract
Known as the "world’s biggest sporting event," the Paris 2024 Olympics are highly anticipated, with post-pandemic energy expected to boost attendance and viewership. However, consumers’ media consumption habits changed during the pandemic, and we were curious to learn how that could impact audience engagement for the Games. Here's what we discovered.