New Flavor Concept Test Study
Background: A food category brand in Latin America had been exploring the possibility of introducing a new flavor concept to consumers in the U.S. and felt that a concept test was necessary among the brand’s current users.
Solution: ThinkNow designed a quantitative research study that explored perceptions and barriers to product innovation. The research targeted U.S. Hispanic, African American/Black, and Non-Hispanic White users of the brand.
Results: Our study revealed that an overwhelming majority of their consumers were excited about this new flavor, giving the food category brand the green light to move forward.
Brand & Ad Tracking Study
Background: TV service provider Dish LATINO was looking for a partner to conduct an ongoing brand health and advertising tracking study. The research objective was to better understand the U.S. Latino consumer across four acculturation levels.
Solution: ThinkNow created a custom hybrid solution for DishLATINO to meet the needs of the study. Using our proprietary Hispanics panel (DigaYGane™) and intercept-to-online methods across several U.S. markets.
Results: This research study’s insights have helped the brand and its agency tailor its messaging and strategy for its target audience.
Auto Insurance Study
Background: A leading national auto insurance company needed a partner to provide high quality data that would allow them to deeply understand their existing and potential customers to develop strategies for their marketing and media efforts.
Solution: ThinkNow recommended an audience segmentation and planning tool ThinkNow ConneKt that provided the client with not only a nationally representative General Market sample, but also with an augment of their specific target of automotive insurance policy holders and decision
Results: ThinkNow ConneKt provided the national auto insurance company with valuable information about their consumers. This data allowed them to address specific personas with targeted strategies and inform their future media plans.