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ThinkNow Research theory posts

Is Trump The Ultimate Market Researcher?

The escalation of rumors that DACA was to be rescinded caused shockwaves throughout the Latino community and beyond. When Jeff Sessions made the official announcement terminating the program, the backlash was loud and swift. Flash-forward to present day fraught with rumors that President Trump may be open to keeping a variation of DACA, pundits, detractors, and supporters alike have labeled him a political flip-flopper. That may or may not be true, but what stood out to me as a market researcher is how Trump has used the ultimate pulpit – the internet – to test ideas and measure a nation’s response.

Big Data Doesn’t Need Scientists, It Needs Artists

2.5 quintillion Bytes of data is created every day which would fill 10 million Blu-ray discs. These discs when stacked on one another, would measure the height of 4 Eiffel Towers, per Ben Walker of Voucher Cloud. Companies are scrambling to store all this data and data scientists are now one of the most sought after careers as we try to make sense of all of this data. The potential for big data to solve company, country, and global problems seems infinite.

Not All Advertising Reaches The Hispanic Market

Certain groups of consumers can be harder to reach than others for a number of reasons. Language barriers can make it tough to reach specific communities of consumers, as well as economic barriers. Many mainstream advertising campaigns are conducted in just one language and this can exclude a large number of potential buyers of your product or service, if they do not speak or read the language your advertising is in. In addition, when certain languages are translated to the proper language of your audience, it may be literally translated but not have the correct intended meaning. For this specific reason, you can test your advertisements before they go public, and verify their appeal and intended use for their audience.

February 19th, 2015|Theory Blog|

Market Research Is Important To Reach Certain Consumers

There are a number of companies that utilize market research to try and better understand the needs of certain consumers. It can be tough to reach certain populations of consumers so many companies will turn to a variety of marketing companies in order to get the research they need.

February 19th, 2015|Theory Blog|

Different Cultures Have Different Shopping Habits

Shopping is something that many people like to do, but it is also something that people often need to do. There are a variety of items including cleaning supplies, clothes, groceries, and a number of household goods that become a necessity to purchase. People have a number of stores where they can choose to do their shopping and a number of people prefer to do their shopping online. With this said, it is not uncommon for different cultures to have different shopping habits.

February 11th, 2015|Theory Blog|

Certain Consumers Require Different Marketing Strategies

Businesses would not survive without the presence of the consumers. Consumers are responsible for buying the products and services that are supplied by a particular company. Companies have to do some type of research to figure out the most effective way to reach their target consumer group. In some cases certain groups of consumers may be more difficult to reach than others, and it may require some special advertising techniques to reach them.

February 10th, 2015|Theory Blog|

A Number Of Things Can Be Done Online

The Internet provides a wealth of information that is just waiting to be accessed. People all over the world use the Internet for various purposes on a daily basis. Some people use the Internet to play games, watch movies, and download music, while others use it for business or school purposes. Social media is also a big reason that people use the Internet because it allows them to connect with friends and family at the touch of a button.

February 10th, 2015|Theory Blog|

Mobile Usage Among Hispanics Is On The Rise

It is no secret that our society has become attached to their electronic devices. People stay constantly connected with each other through their mobile devices. Today a cell phone is the equivalent to a mini computer that we can have with us throughout the day. Not only can people talk, text, and send instant messages, but they can connect to the Internet to send emails and even print documents. One part of the population that seems to be increasing their mobile use is the Hispanic population.

February 10th, 2015|Theory Blog|

How to Attract US Hispanic Consumers?

The United States is a community that combines individuals from cultures all over the world who must learn how to live cooperatively. Each community has its own unique customs and traditions that heavily influence what they decide to eat, to wear, and altogether how to carry themselves in society. For this reason, it is necessary for companies to focus particularly on specific communities like the Hispanic community and their paticular needs.

February 9th, 2015|Theory Blog|

Hispanic Consumers have their Own Special Needs

People purchase millions of goods and services all over the world on a daily basis. While a number of goods and services may appeal to the general population, there are certain groups of consumers that have their own special needs and preferences based on their culture or nationality. Some retailers and companies are sensitive to these special needs, while many companies are not. This can make shopping difficult for certain groups of consumers and is important for all companies to tailor to these special needs. Every consumer wants to feel like their needs are being met. They want to be able to purchase goods and services that appeal to them on a number of different levels. For example, if people have certain cultural beliefs that dictate how they dress, they want to find clothes that appeal to their sense of style. Certain cultures have specific customs when it comes to cooking and the foods they eat, and they want to be able to find these products that they need in the grocery store as well. There are many times that a Hispanic consumer will shop at stores in their own communities because they are able to find the products and services that they are looking for. Quite often general advertising and mass marketing is not geared toward the Hispanic population and many items may not appeal to this group of consumers. There are a number of companies that will get assistance from outside firms to help them create marketing strategies that will appeal to the Hispanic community. Many companies realize just how important it is to make sure that their products and services appeal to the Hispanic consumer. It is just as important for these

January 27th, 2015|Theory Blog|