Earlier this year, ThinkNow Research conducted its annual consumer sentiment study among a representative sample of U.S. Hispanics, African-Americans, Asians, and non-Hispanic whites. This is the third year we have conducted this study and it has now become one of the most widely cited consumer sentiment studies for its focus on multicultural consumers.

The study contents include the following:

  • Recent Trend in Household Finances
  • Past Year Work Impact
  • Outlook for Household Finances
  • Past Purchase and Future Purchase Intent
  • Outlook For US Economy
  • Perception of America’s Economy
  • Economic Issue of Greatest Concern
  • Children's Generation Standard of Living: Total